Jun 25, 20212 min read

German Comic Con 2018

GCC Dortmund, Germany from December 1st - 2nd 2019

My second year of attending the German Comic Con in Dortmund. I've learned so many things from my first year at GCC in 2017.

As you can probably already see from my first picture, I changed the way I display my artworks and bought a couple new things to present my work.

This year was much easier, as I knew the trade-fair area pretty well, I knew where to park my car without having to walk half a marathon to get to the hall and I had my strategy how to bring stuff to my booth by walking as less as possible. That was already a good way to start the event with.

WHAT I IMPROVED THIS YEAR

Last year already went great, but this year was definitely better! I doubled my sales. Before the event happened, I made some plans on what I could do to improve my display and appearance.

1. BETTER TOOLS TO PRESENT MY WORK

E.g. I added that nice net to the bottom of the table which made it possible to display more art. I also bought little shelves to put my prints in (so my art would be displayed higher)

2. MORE VARIATION IN PRODUCTS

I thought it could be great to bring other stuff than just prints! Everybody is selling prints! So I designed some mugs, pouches, tote bags and since it was almost Christmas, I brought some hand-made Christmas cards.

3. SMALLER SIZED PRINTS

During my first year I thought, the larger - the better. Nope... Seems like people prefer smaller sizes as they have to carry things around all day long. So this year I focused more on smaller art prints instead of bringing my largest Artworks.

4. GIVEAWAY

I arranged a giveaway where people could write down their Instagram name, follow me on Instagram and I would select a random winner from the box each day during Comic Con. People won Stickers and a Mermaid Print of their choice.

DO SOME STATISTICS AFTER THE EVENT AND LEARN FROM IT

The more events you attend, the better you'll get to know the audience. So I always do some statistics after my exhibitions. I always write down what artwork I sold, how many and what size. It's a great way to see, which artwork is probably a Bestseller or what types of products people like.

DSIPLAYING ARTWORKS - DON'T OVERDO IT!

My display is super colorful and pretty overloaded. However I make sure that People can view every artwork. Make sure that you don't hide stuff. A great solution is to use some kind of a Portfolio, where people can look through. That way you can display your Best-sellers on the Table and everything else in a binder. That technique worked really great for me.